Viral word-of-mouth is one of the best ways to gauge how people feel about your product or work. If your product is effective, people using it WILL talk about it and spread the word.
Case in point: In 2018, Jeanne Huber of the Washington Post was writing an article about how to strip paint from a brick house. One of the contractors she interviewed for that piece was Mark Vaughan of Vaughan Restoration in Alexandria, Virginia. He told Huber during the interview that he uses strippers produced by EaCo Chem, specifically mentioning Stripper Cream.
An excerpt from that article: Vaughan uses strippers from EaCo Chem, usually Stripper Cream, which is viscous enough so that he can roll it on about one-eighth-inch thick. He rinses off the residue with a power washer set to 500 to 600 pounds of pressure per square inch and screens the runoff to separate the paint gunk from the rinse water. He test-strips several areas before settling on a product and process, however. These tests also can be useful in assessing the condition of the mortar, which is often in the worst shape on the more shady, damp-prone walls facing north or northwest. (Full article link HERE.)
Then, in April 2024, Huber decided to write an article discussing the removal of red clay stains. When she began gathering information for the piece, several sources kept pointing her toward EaCo Chem. That resulted in Huber contacting EaCo Chem owner Lynn Peden.
An excerpt from that article: Lynn Peden, owner of EaCo Chem, said that for homeowner application, especially in a setting such as a garage floor, a more suitable product would be the company’s HD Britenol ($41.99 a gallon at windowcleaner.com). Britenol is less acidic and works more slowly than OneRestore®, Peden said, but the safety benefits are worth it. He suggested diluting it, mixing 10 parts of water to one-part Britenol. “If that doesn’t work, go up to using it straight.” For a test area, he suggested measuring the ratio by capfuls. Even though this cleaner is milder than OneRestore®, it still contains hydrochloric acid, and it’s critical to protect your skin and eyes and avoid wearing contact lenses when you use it. (Full article link HERE.)
If your product or work surpass expectations, people will tell others about it, much like how people were telling Jeanne Huber about EaCo Chem. And word-of-mouth is so powerful because it is indicative of how people feel after actually seeing your results. It is a genuine and sincere response that buying ad space can’t provide.
So, ask yourself what it is about your work that makes people want to tell others about it. If you don’t have an answer to that question, start looking for one.